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The entrepreneur: IDEA King
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Big companies are small companies that succeeded.

Robert Townsend



An entrepreneur is someone who assumes the financial risk of the initiation, operation and management of a given business or undertaking. They are innovators of business enterprise who recognize opportunities to introduce a new product, a new process or an improved organization.

It’s clear that businesses don’t just happen; they are initiated, processed and created. Every business starts with an idea – the initiation stage. Ideas are engine of progress; keys to the future; seeds that can germinate into successful organization and keep them healthy and prosperous. They improve people’s lives by creating better ways to doing things. They represent a synthesis of information crystallizing into a usable concept. The more ideas you generate, the more likely it is that you will discover the right idea at the right time for you. There is a clear link between an entrepreneur’s ability to initiate, buy or borrow ideas and its overall performance in doing business. Businesses don’t work, it is the person behind them that either works them or not.



Our generation has underestimated the potential for finding new ideas...Possibilities do not add up, they multiply. It does not take the extraordinary to join the list of entrepreneurs’. There is the need for us to go back to the drawing board – harnessing the strength of the MIND. The MIND is one of the greatest gifts God has given to us. It has the potentials to generate life transforming ideas and build businesses that will outlive the initiators direct involvement. It is the entrepreneurs’ greatest weapon of Business Success.

An idea begins when a person becomes aware of a problem or opportunity, however small. Every day, we see plenty of problems, needs and opportunities and come up with good ideas about how to address them but never execute these ideas. Research has shown that idea problem is the major reason people fail in business and life. If one, out of the too many ideas that flows out of the creative juice of your mind can be implemented a year, it wouldn’t take you ten years to join the league of Billionaires. Coca-cola company is what it is today for just one idea.

Ideas, a part from business start-up, provide incredible boosts in brand recognition, customer loyalty, competitive separation, employee morale, and business performance. To get the best boost on the concept of idea generation always consider the financial impact of every idea initiated, no matter how small or big. Do not get the idea that you have to be some kind of high-tech computer whiz with a Ph.D. from a university somewhere in the US to be successful in the information age. Ninety percent of all fortunes are still made in ordinary businesses selling familiar products and services in local markets to regular customers. All you really need is an idea that is 10 percent new to start a fortune. All you need is a new piece of knowledge, a new idea, a new insight, and the willingness and ability to apply it in the marketplace, and you can become a big success in the economic system by starting your own business.





Oshioke Edmund

Business development/investment and product growth consultant

COE ACME consulting

November 7, 2008 | 3:59 AM Comments  0 comments

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